The Resource McQuail's mass communication theory, Denis McQuail

McQuail's mass communication theory, Denis McQuail

Label
McQuail's mass communication theory
Title
McQuail's mass communication theory
Statement of responsibility
Denis McQuail
Title variation
Mass communication theory
Creator
Subject
Language
eng
Related
Cataloging source
DLC
Dewey number
302.23
Illustrations
illustrations
Index
index present
LC call number
P90
LC item number
.M35 2005
Literary form
non fiction
Nature of contents
bibliography
Label
McQuail's mass communication theory, Denis McQuail
Publication
Note
Previous ed.: 2000
Bibliography note
Includes bibliographical references (p. [571]-608) and indexes
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media - new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication
Control code
000027169369
Dimensions
24 cm
Edition
5th ed
Extent
viii, 616 p.
Isbn
9781412903721
Isbn Type
(pbk.)
Lccn
2005282679
Other physical details
ill.
http://library.link/vocab/recordID
.b21583614
System control number
  • rm21583614
  • (OCoLC)57355733

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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