The Resource Media communication : an introduction to theory and process, James Watson

Media communication : an introduction to theory and process, James Watson

Label
Media communication : an introduction to theory and process
Title
Media communication
Title remainder
an introduction to theory and process
Statement of responsibility
James Watson
Creator
Subject
Language
eng
Summary
This book offers an accessible and engaging introduction to the role, practice and influence of mass media in contemporary society. Emphasising the social, cultural, political, and economic contexts in which the media operate, it provides the reader with a clear conceptual framework for understanding the process of communication, and media communication in particular. It discusses the influences and constraints on the construction of media messages, addressing questions such as the role and values of the media, the effect of ownership, and the processes behind the making of the news. This book also explores a range of debates and research findings on audiences and reception
Dewey number
302.23
Illustrations
illustrations
Index
index present
LC call number
P90
LC item number
.W29 1998
Literary form
non fiction
Nature of contents
bibliography
Label
Media communication : an introduction to theory and process, James Watson
Publication
Bibliography note
Includes bibliographical references (p. 282-297) and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. Setting the Scene: Media in Context -- 2. The Language of Study -- 3. Audience: the Uses We Make of Media -- 4. Media in Society: Purpose and Performance -- 5. The News: Gates, Agendas and Values -- 6. Narrative: the Media as Storytellers -- 7. Pressures and Constraints in Media Production -- 8. In the Wake of Magellan: Research as Exploration -- 9. Ownership and Control: Ongoing Issues -- 10. Prising Open the Black Box: Media Effects Revisited -- 11. Cyberspace Calling?
Control code
000013463630
Dimensions
25 cm
Extent
x, 317 p.
Isbn
9780312212018
Isbn Type
(pbk.)
Lccn
97041486
Other physical details
ill.
http://library.link/vocab/recordID
.b18072938
System control number
  • 13463630sd
  • (OCoLC)37663574

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...