The Resource Media today : an introduction to mass communication, Joseph Turow

Media today : an introduction to mass communication, Joseph Turow

Label
Media today : an introduction to mass communication
Title
Media today
Title remainder
an introduction to mass communication
Statement of responsibility
Joseph Turow
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
  • 302.23
  • 302.23
Illustrations
illustrations
Index
index present
LC call number
P90
LC item number
.T874 2003
Literary form
non fiction
Nature of contents
bibliography
Label
Media today : an introduction to mass communication, Joseph Turow
Publication
Accompanying material
1 videodisc (4 3/4 in.)
Bibliography note
Includes bibliographical references (p. 662-666) and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Pt. 1. Understanding the Nature of Mass Media -- 1. Understanding Mass Media and the Importance of Media Literacy -- 2. Making Sense of the Media Business -- 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics -- 4. Making Sense of Research on Media Effects and Media Culture -- Pt. 2. Media Giants and Cross-Media Activities -- 5. A World of Blurred Media Boundaries -- 6. Understanding the Strategies of Media Giants -- Pt. 3. The Print Media -- 7. The Book Industry -- 8. The Newspaper Industry -- 9. The Magazine Industry -- Pt. 4. The Electronic Media -- 10. The Recording Industry -- 11. The Radio Industry -- 12. The Motion Picture Industry -- 13. The Television Industry -- 14. The Internet and Video Game Industries -- Pt. 5. Advertising and Public Relations -- 15. The Advertising Industry -- 16. The Public Relations Industry
Control code
000043093205
Dimensions
28 cm. +
Edition
3rd ed
Extent
xxxii, 679 p.
Isbn
9780415960588
Lccn
2008021757
Other physical details
ill. (chiefly col.)
http://library.link/vocab/recordID
.b23215653
System control number
  • mb23215653
  • (OCoLC)213849170
System details
DVD. Region unspecified

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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