The Resource Mediawriting : print, broadcast, and public relations, W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

Mediawriting : print, broadcast, and public relations, W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

Label
Mediawriting : print, broadcast, and public relations
Title
Mediawriting
Title remainder
print, broadcast, and public relations
Statement of responsibility
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
Creator
Contributor
Subject
Language
eng
Summary
"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET
Cataloging source
DLC
Dewey number
  • 808/.066/302
  • 808/.066/302
Index
index present
LC call number
  • P96.A86
  • P96.A86
LC item number
  • W48 2000
  • W48 1999
Literary form
non fiction
Nature of contents
bibliography
Label
Mediawriting : print, broadcast, and public relations, W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
Publication
Note
Previous ed.: 2004
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Control code
000043898387
Dimensions
24 cm
Edition
3rd ed
Extent
xix, 418 p.
Isbn
9780203886700
Isbn Type
(ebk.)
Lccn
2008010584
Other physical details
ill.
http://library.link/vocab/recordID
.b23493446
System control number
rm23493446

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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