The Resource Merchandising : the store as persuasion

Merchandising : the store as persuasion

Label
Merchandising : the store as persuasion
Title
Merchandising
Title remainder
the store as persuasion
Contributor
Subject
Language
eng
Summary
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science
Cataloging source
NZEN
Characteristic
representational
Date time place
Originally produced by Marcom Projects in 2002
Label
Merchandising : the store as persuasion
Publication
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1055193
Dimensions
unknown
Extent
1 online resource (1 streaming video file, 25 min. 2 sec.)
File format
unknown
Level of compression
unknown
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
v
Medium for sound
other
Other physical details
digital, stereo., sound, color
Publisher number
1055193
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b29877805
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
kanopy55194
System details
Mode of access: World Wide Web.
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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