The Resource Middle class union : organizing the "consuming public" in post-World War I America, Mark W. Robbins, (electronic resource)

Middle class union : organizing the "consuming public" in post-World War I America, Mark W. Robbins, (electronic resource)

Label
Middle class union : organizing the "consuming public" in post-World War I America
Title
Middle class union
Title remainder
organizing the "consuming public" in post-World War I America
Statement of responsibility
Mark W. Robbins
Creator
Author
Subject
Genre
Language
eng
Summary
Middle Class Union" argues that the period following World War I was a pivotal moment in the development of middle-class consumer politics in the 20th century. At this time, middle-class Americans politically mobilized to define for society what was fair in the growing consumer marketplace. They projected themselves as guardians of the producerist values of hard work, honesty, and thrift, and called for greater adherence to them among the working and elite classes. In this era and in later periods, they flexed their muscles as consumers, and claimed to defend the values of the nation. Combining social history with interdisciplinary approaches to the study of consumption and symbolic space, Middle Class Union illustrates how acts of consumption, representations of the middle class in literary, journalistic, and artistic discourses, and ground-level organizing combined to enable white-collar activists to establish themselves as both the middle class and the backbone of the nation. This book contributes to labor history by examining the nexus of class and consumption to show how many white-collar workers drew on their consumer identity to express an anti-labor politics, later facilitating the struggles of unions throughout the post-World War I years. It also contributes to political history by emphasizing how these middle-class activists laid important groundwork for both 1920s business conservatism and New Deal liberalism. They exerted their political influence well before the post-World War II period, when a self-interested and powerful middle-class consumer identity is more widely acknowledged to have taken hold
Cataloging source
P@U
Dewey number
339.4/7097309042
Index
index present
LC call number
HC110.C6
LC item number
R623 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Middle class union : organizing the "consuming public" in post-World War I America, Mark W. Robbins, (electronic resource)
Publication
Antecedent source
not applicable
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Politicizing consumption in the community: middle class consumer organizing during the Progressive era and World War I -- Becoming producers and avoiding the middleman: home garden and municipal market campaigns -- The "flying squadron" declares war on the profiteers: the high cost of living division and federally sponsored middle-class consumer organizing -- A nation in overalls: middle-class clothing boycotts -- Rent war! Middle-class tenant organizing -- Epilogue: toward a middle class union
Control code
ocn988892016
Extent
1 online resource
Form of item
online
Isbn
9780472122790
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt1rdbj2t
http://library.link/vocab/recordID
.b37275999
Specific material designation
remote
System control number
  • (OCoLC)988892016
  • jstor0472122797

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...