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The Resource Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum, (electronic resource)

Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum, (electronic resource)

Creator
Summary
"The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket
Language
eng
Work
Publication
Extent
1 online resource (xii, 249 p.)
Note
Includes index
Contents
  • Introduction
  • The focus group methodology
  • Focus groups versus one-on-one (in-depth) interviews
  • The role of the moderator
  • The characteristics of a successful moderator
  • Preparation for moderating
  • Recruiting participants
  • Pre- and post-group briefings
  • The discussion guide
  • External stimuli
  • The moderator report
  • Moderating fundamentals
  • Advanced moderating techniques
  • Unique moderating situations
  • Moderating focus groups internationally
  • Building a business moderating focus groups
  • Pricing focus groups
Isbn
9780761920441
Instance
Label
Moderating focus groups : a practical guide for group facilitation
Title
Moderating focus groups
Title remainder
a practical guide for group facilitation
Statement of responsibility
Thomas L. Greenbaum
Creator
Subject
Genre
Language
eng
Summary
"The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket
Action
digitized
Cataloging source
OCLCE
Dewey number
001.4/33
Illustrations
illustrations
Index
index present
LC call number
H61.28
LC item number
.G73 2000
Literary form
non fiction
Nature of contents
dictionaries
Label
Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum, (electronic resource)
Publication
Note
Includes index
Antecedent source
file reproduced from original
http://library.link/vocab/branchCode
  • net
Color
black and white
Contents
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups
Control code
ocn681757952
Dimensions
unknown
Extent
1 online resource (xii, 249 p.)
File format
one file format
Form of item
online
Isbn
9780761920441
Other physical details
ill
http://library.link/vocab/recordID
.b27237722
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)681757952
  • sks0761920439
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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