The Resource Multimedia storytelling for digital communicators in a multiplatform world, Seth Gitner ; with a foreword by Thomas R. Kennedy

Multimedia storytelling for digital communicators in a multiplatform world, Seth Gitner ; with a foreword by Thomas R. Kennedy

Label
Multimedia storytelling for digital communicators in a multiplatform world
Title
Multimedia storytelling for digital communicators in a multiplatform world
Statement of responsibility
Seth Gitner ; with a foreword by Thomas R. Kennedy
Creator
Subject
Language
eng
Summary
Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions
Cataloging source
N$T
Dewey number
070.4/3
Index
index present
LC call number
P96.A86
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Multimedia storytelling for digital communicators in a multiplatform world, Seth Gitner ; with a foreword by Thomas R. Kennedy
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Copyright -- Dedication -- CONTENTS -- Foreword -- Preface -- Acknowledgments -- About the Author -- 1 Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day? -- 2 Story Structure: How Do You Tell a Story to Be Made into a Film? -- 3 The Visual Storyteller's Tool Box: What Kinds of Equipment Are Needed for Gathering Multimedia Content? -- 4 The Internet and Social Media: How Are the Internet and Social Media Affecting Visual Storytelling?
  • 5 The Building Blocks of Visual Storytelling: How Are Visual Images Created and Combined Logically to Tell a Coherent Story with a Beginning, Middle, and End? -- 6 Editing a Video in Post-Production: Why Do Motion Pictures and News Video Utilize Specific Editing Techniques? -- 7 Multimedia Storytelling in Entertainment: How Do You Write a Script and Tell a Story Visually Within a Designed Reality? -- 8 Multimedia Storytelling in Journalism: How Can MultimediaStory telling Be Used to Tell True-Life Stories?
  • 9 Multimedia Storytelling in Strategic Communications: What Makes an Effective Strategy to Push a Brand Visually on Multiple Platforms? -- Index
Control code
ocn913375468
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781317517955
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
809508
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b34730540
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)913375468
  • pebc1315720108

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...