The Resource Multimodal discourse : the modes and media of contemporary communication, Gunther Kress, Theo van Leeuwen

Multimodal discourse : the modes and media of contemporary communication, Gunther Kress, Theo van Leeuwen

Label
Multimodal discourse : the modes and media of contemporary communication
Title
Multimodal discourse
Title remainder
the modes and media of contemporary communication
Statement of responsibility
Gunther Kress, Theo van Leeuwen
Creator
Contributor
Subject
Language
eng
Summary
  • "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us."
  • "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET
Cataloging source
DLC
Dewey number
  • 302.2
  • 302.2/01
Illustrations
illustrations
Index
index present
LC call number
  • P90
  • P90
LC item number
  • .K68 2001
  • .K74 2001
Literary form
non fiction
Label
Multimodal discourse : the modes and media of contemporary communication, Gunther Kress, Theo van Leeuwen
Publication
Bibliography note
Includes bibliographical references (p. [134]-137) and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. Introduction -- 2. Discourse -- 3. Design -- 4. Production -- 5. Distribution -- 6. Issues for the multimodal agenda
Control code
000023364841
Dimensions
25 cm
Extent
142 p.
Isbn
9780340608777
Lccn
2001277686
Other physical details
ill.
http://library.link/vocab/recordID
.b20567819
System control number
  • 23364841dw
  • (OCoLC)46694668

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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