The Resource Persuasion : messages, receivers, and contexts, William Rogers

Persuasion : messages, receivers, and contexts, William Rogers

Label
Persuasion : messages, receivers, and contexts
Title
Persuasion
Title remainder
messages, receivers, and contexts
Statement of responsibility
William Rogers
Creator
Subject
Language
eng
Summary
"Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric."--BOOK JACKET
Cataloging source
DLC
Dewey number
303.3/42
Illustrations
illustrations
Index
index present
LC call number
HM1196
LC item number
.R64 2007
Literary form
non fiction
Nature of contents
bibliography
Label
Persuasion : messages, receivers, and contexts, William Rogers
Publication
Bibliography note
Includes bibliographical references (p. 387-392) and index
http://library.link/vocab/branchCode
  • zbnus
  • glg
Contents
Introduction -- Language and communication -- Persuasive messages -- Propaganda -- Argumentation -- Ethics and deception -- Understanding audiences and cultures -- Needs, emotions, motivations, and vulnerabilities -- Empirical theories of persuasion -- Empirical persuasion research -- Verbal and visual rhetorical theories -- Persuasion and politics -- Campaigns, counterpublics, movements, and cults -- Media influence : advertising, news, entertainment -- Skills for senders -- Skills for receivers
Control code
000041546531
Dimensions
24 cm
Extent
xxi, 408 p.
Isbn
9780742536746
Isbn Type
(pbk. : alk. paper)
Lccn
2006017784
Other physical details
ill.
http://library.link/vocab/recordID
.b2288919x
System control number
  • rm2288919x
  • (OCoLC)69734508

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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