The Resource Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics, Mark Paich, Corey Peck, Jason Valant

Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics, Mark Paich, Corey Peck, Jason Valant

Label
Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics
Title
Pharmaceutical product branding strategies
Title remainder
simulating patient flow and portfolio dynamics
Statement of responsibility
Mark Paich, Corey Peck, Jason Valant
Creator
Contributor
Subject
Language
eng
Summary
This didactic guide discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitions sections, and collectable market-level data. Dynamic modeling is also compared and contrasted with other existing techniques to give the reader background information and context before initiating a plan
Related
Cataloging source
N$T
Dewey number
615/.10688
Illustrations
illustrations
Index
index present
LC call number
HD9665.5
LC item number
.P35 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics, Mark Paich, Corey Peck, Jason Valant
Publication
Note
Revised edition of: Pharmaceutical product strategy. c2005
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- The dynamic modeling language -- Patient flow sector of the standard template dynamic model -- Extensions of the standard template -- Data for the standard template dynamic model -- Specific models of patient flow dynamics -- Dynamic models of doctor adoption of newly released pharmaceuticals -- Agent-based modeling approach -- Treatment attractiveness of pharmaceutical products -- Integrating the three sectors of the standard template dynamic model -- Strategy testing using integrated standard template model -- Dynamic modeling of first-mover advantage and network effects -- Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- Integrating standard template dynamic models across indications -- Dynamic modeling of pharmaceutical pipeline portfolio issues
Control code
ocn370750905
Dimensions
unknown
Edition
2nd ed
Extent
1 online resource (viii, 295 pages)
File format
unknown
Form of item
online
Isbn
9781420087710
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
203153
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b24475233
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)370750905
  • pebco1420087711

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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