The Resource Pre-commerce : how companies and customers are transforming business together, Bob Pearson

Pre-commerce : how companies and customers are transforming business together, Bob Pearson

Label
Pre-commerce : how companies and customers are transforming business together
Title
Pre-commerce
Title remainder
how companies and customers are transforming business together
Statement of responsibility
Bob Pearson
Creator
Subject
Language
eng
Summary
Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right nowBegins with a foreword from Mark Addicks, Chief Marketing Officer, General MillsOver 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc BenioffExplores the concept of "Pre-commerce"--The customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company's reach todayShows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers
Cataloging source
N$T
Dewey number
658.8/12
Index
index present
LC call number
HF5415.32
LC item number
.P43 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Pre-commerce : how companies and customers are transforming business together, Bob Pearson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started
Control code
ocn706422622
Dimensions
unknown
Extent
1 online resource (310 pages)
File format
unknown
Form of item
online
Isbn
9781283026758
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
EB00058553
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b25885716
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)706422622
  • ebsco111802303X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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