The Resource Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin

Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin

Label
Preaching on wax : the phonograph and the shaping of modern African American religion
Title
Preaching on wax
Title remainder
the phonograph and the shaping of modern African American religion
Statement of responsibility
Lerone A. Martin
Creator
Author
Subject
Language
eng
Summary
"From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity"--
Member of
Assigning source
Provided by publisher
Cataloging source
YDXCP
Dewey number
261.5/208996073
Illustrations
illustrations
Index
index present
LC call number
BR563.N4
LC item number
M37 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Religion, race, and ethnicity
Label
Preaching on wax : the phonograph and the shaping of modern African American religion, Lerone A. Martin
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn898423674
Dimensions
unknown
Extent
1 online resource (xvii, 243 pages .)
Form of item
online
Isbn
9780814707999
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt8r02pk
http://library.link/vocab/recordID
.b32870887
Specific material designation
remote
System control number
  • (OCoLC)898423674
  • jstor898423674

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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