The Resource Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John Doerr, and Lee Frederiksen, PhD

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John Doerr, and Lee Frederiksen, PhD

Label
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Title
Professional services marketing
Title remainder
how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Statement of responsibility
Mike Schultz, John Doerr, and Lee Frederiksen, PhD
Creator
Contributor
Subject
Language
eng
Summary
BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry./ ululliThe iSecond Edition/i features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews/liliAuthors Mike Schultz and John E. Doerr are the coauthors of the iWall Street Journal/i and iInc. Magazine/i bestseller iRainmaking Conversations/i and iProfessional Services Marketing/i; Lee W. Frederiksen is coauthor of iOnline Marketing for Professional Services/i/liliWill be widely promoted via multiple online routes and direct mail marketing/li/ul/ul Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses
Cataloging source
DLC
Dewey number
658.8
Index
index present
LC call number
HD9980.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John Doerr, and Lee Frederiksen, PhD
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale
Control code
ocn830669172
Edition
Second edition
Extent
1 online resource
Form of item
online
Isbn
9781118688434
Lccn
2013011026
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 94d52595-9912-4500-81ba-78f98592173c
  • cl0500000331
Publisher number
EB00064122
http://library.link/vocab/recordID
.b3243263x
Specific material designation
remote
System control number
  • (OCoLC)830669172
  • pebcs1118688430

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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