The Resource ProfitBrand : how to increase the profitability, accountability & sustainability of brands, Nick Wreden

ProfitBrand : how to increase the profitability, accountability & sustainability of brands, Nick Wreden

Label
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
Title
ProfitBrand
Title remainder
how to increase the profitability, accountability & sustainability of brands
Statement of responsibility
Nick Wreden
Title variation
Profit brand
Creator
Subject
Language
eng
Summary
Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainability. As a result of the increasing ineffectiveness of mass-media marketing, CEOs and CFOs are demanding greater accountability and more sustainable results for their marketing investments. ProfitBrand offers a comprehensive metrics-based approach to branding that allows companies to directly link b
Cataloging source
COO
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
W73 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
ProfitBrand : how to increase the profitability, accountability & sustainability of brands, Nick Wreden
Publication
Bibliography note
Includes bibliographical references (pages 227-233) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Contents; List of figures; List of tables; Acknowledgements; Introduction; 1 Branding: yesterday, today and yesterday; 2 Forging a ProfitBrand in the customer economy; 3 Customer equity: the key to accountability; 4 How to calculate customer equity; 5 Divide and conquer: take care of customers worth taking care of; 6 Winning strategies to increase customer profitability; 7 Increasing customer profitability through pricing; 8 ProfitBrand principles for brand communications; 9 Establishing accountability through branding systems; 10 Establishing accountability through effective metrics
Control code
ocm61849071
Dimensions
unknown
Extent
1 online resource (vii, 240 pages)
Form of item
online
Isbn
9780749446192
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ebl242757
http://library.link/vocab/recordID
.b35598785
Specific material designation
remote
System control number
  • (OCoLC)61849071
  • pebcs0749446196

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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