The Resource Profitable customer engagement : concept, metrics, and strategies, V. Kumar

Profitable customer engagement : concept, metrics, and strategies, V. Kumar

Label
Profitable customer engagement : concept, metrics, and strategies
Title
Profitable customer engagement
Title remainder
concept, metrics, and strategies
Statement of responsibility
V. Kumar
Creator
Subject
Language
eng
Summary
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that
Cataloging source
N$T
Dewey number
658.8/12
Index
index present
LC call number
HF5415.5
LC item number
.K8636 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Profitable customer engagement : concept, metrics, and strategies, V. Kumar
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author
Control code
ocn864140947
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9788132117810
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b29302274
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)864140947
  • pebco8132117816

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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