The Resource Promotional Strategy for Small Business

Promotional Strategy for Small Business

Label
Promotional Strategy for Small Business
Title
Promotional Strategy for Small Business
Contributor
Subject
Summary
A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses
Cataloging source
VDU
Characteristic
representational
Language note
In English
Label
Promotional Strategy for Small Business
Publication
Distribution
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1046914
Dimensions
unknown
Extent
1 online resource (streaming video file)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
Medium for sound
other
Other physical details
digital, sound, color
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b33011254
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
kanopy46915
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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