The Resource Promotional strategy for small business, (electronic resource)

Promotional strategy for small business, (electronic resource)

Label
Promotional strategy for small business
Title
Promotional strategy for small business
Contributor
Subject
Language
eng
Summary
Discusses the promotional mix of personal selling, advertising, sales promotion and publicity with comments by the small business owners. Gives guidelines for budgeting and the need for promotional objectives
Additional physical form
Previously published as DVD
Cataloging source
ULN
Characteristic
representational
Dewey number
658.8
Series statement
VAST: academic video online
Label
Promotional strategy for small business, (electronic resource)
Publication
Note
Discussion questions and quiz sheet in original container
Antecedent source
file reproduced from original
http://library.link/vocab/branchCode
  • net
Carrier category
  • online resource
  • other
Carrier category code
  • cr
  • vz
Carrier MARC source
  • rdacarrier
  • rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ASP1678271/vand
Dimensions
unknown
Extent
1 online resource (streaming video file) (21 min.)
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
Medium for sound
other
http://library.link/vocab/recordID
.b3086883x
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • ASP1678271
  • (OCoLC)780140989
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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