The Resource Psychological study of consumer novelty seeking and mass media consumption, Jason Stella

Psychological study of consumer novelty seeking and mass media consumption, Jason Stella

Label
Psychological study of consumer novelty seeking and mass media consumption
Title
Psychological study of consumer novelty seeking and mass media consumption
Statement of responsibility
Jason Stella
Creator
Contributor
Subject
Language
eng
Summary
The thesis integrates theory from psychology and marketing, finding that those with an innate desire to seek out information on new products / brands are motivated to do so by aspects of regulatory focus, needs for uniqueness, and their susceptibility to interpersonal influence. In turn, these people consume more media and have higher information exposure
Cataloging source
VDU
Dewey number
658.8342
Dissertation note
Thesis (Ph.D.)--Deakin University, Victoria, 2007
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
Label
Psychological study of consumer novelty seeking and mass media consumption, Jason Stella
Publication
Note
  • Submitted to the School of Management and Marketing, Faculty of Business and Law, Deakin University
  • Degree conferred 2008
Bibliography note
Includes bibliographical references (leaves 188-205)
http://library.link/vocab/branchCode
  • melt
Control code
000043371369
Dimensions
30 cm
Extent
vii, 243 leaves
http://library.link/vocab/recordID
.b2333664x
System control number
  • dm43371369
  • (OCoLC)271729970

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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