The Resource Public communication campaigns, edited by Ronald E. Rice, William J. Paisley

Public communication campaigns, edited by Ronald E. Rice, William J. Paisley

Label
Public communication campaigns
Title
Public communication campaigns
Statement of responsibility
edited by Ronald E. Rice, William J. Paisley
Contributor
Subject
Language
eng
Dewey number
302.2/3
Index
index present
LC call number
HN90.M3
LC item number
P8
Literary form
non fiction
Nature of contents
bibliography
Label
Public communication campaigns, edited by Ronald E. Rice, William J. Paisley
Publication
Note
Includes index
Bibliography note
Bibliography: p. 293-313
http://library.link/vocab/branchCode
  • zbnus
  • glg
Contents
Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu -- Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon
Control code
000001971072
Dimensions
23 cm
Extent
328 p.
Isbn
9780803915787
http://library.link/vocab/recordID
.b11379613
System control number
  • A68287X
  • (OCoLC)7328037

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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