The Resource Public relations in global cultural contexts : multi-paradigmatic perspectives, edited by Nilanjana Bardhan, C. Kay Weaver

Public relations in global cultural contexts : multi-paradigmatic perspectives, edited by Nilanjana Bardhan, C. Kay Weaver

Label
Public relations in global cultural contexts : multi-paradigmatic perspectives
Title
Public relations in global cultural contexts
Title remainder
multi-paradigmatic perspectives
Statement of responsibility
edited by Nilanjana Bardhan, C. Kay Weaver
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
Dewey number
659.2
Index
index present
LC call number
HM1221
LC item number
.P7844 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Communication series
Label
Public relations in global cultural contexts : multi-paradigmatic perspectives, edited by Nilanjana Bardhan, C. Kay Weaver
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction : public relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver -- 2. Critical perspectives in global public relations : theorizing power / Lee Edwards -- 3. How intercultural communication theory informs public relations practice in global settings / Michael Kent and Maureen Taylor -- 4. Culture, communication, and third culture building in public relations within global flux / Nilanjana Bardhan -- 5. Intercultural typologies and public relations research : a critique of Hofstede's dimensions / Jeffrey Courtright, Rachel Wolfe, and John Baldwin -- 6. The need for a postmodern turn in global public relations / Derina Holtzhausen -- 7. Critiquing the generic/specific public relations theory : the need to close the transnational knowledge gap / Robert Wakefield -- 8. Public relations and marginalization in a global context : a postcolonial critique / Mohan Jyoti Dutta and Mahuya Pal -- 9. Chi-based strategies for public relations in a globalizing world / Jensen Chung -- 10. Public relations, globalization, and culture : framing methodological debates and future directions / C. Kay Weaver
Control code
ocn710992347
Dimensions
unknown
Extent
1 online resource (xiv, 295 pages)
File format
unknown
Form of item
online
Isbn
9781135236830
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b25180599
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)710992347
  • pebco0203866150

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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