The Resource Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda

Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda

Label
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
Title
Retail branding and store loyalty
Title remainder
analysis in the context of reciprocity, store accessibility, and retail formats
Statement of responsibility
Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda
Creator
Contributor
Author
Writer of supplementary textual content
Subject
Language
eng
Summary
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets
Member of
Cataloging source
GW5XE
Degree
Ph.D.
Dewey number
658.8
Dissertation year
2012
Granting institution
Universität Trier
Index
no index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • theses
  • bibliography
Series statement
Handel und Internationales Marketing / Retailing and International Marketing
Label
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats
Control code
ocn858919664
Dimensions
unknown
Extent
1 online resource (xix, 180 pages)
File format
unknown
Form of item
online
Isbn
9783658015961
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-01596-1
Other physical details
illustrations
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b29209535
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)858919664
  • ebl3658015969

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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