The Resource Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke

Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke

Label
Retail marketing and branding : a definitive guide to maximizing ROI
Title
Retail marketing and branding
Title remainder
a definitive guide to maximizing ROI
Statement of responsibility
Jesko Perrey and Dennis Spillecke
Creator
Contributor
Subject
Language
eng
Summary
"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters"--Provided by publisher
Cataloging source
N$T
Dewey number
658.87
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.P47 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Perspectives on consumer industries & retail
Label
Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke
Publication
Note
  • Includes index
  • Previous edition: 2011
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing
Control code
ocn823227793
Dimensions
unknown
Edition
2nd ed
Extent
1 online resource (374 pages)
File format
unknown
Form of item
online
Isbn
9781118489505
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 76f5481e-4226-4778-a043-1da907f9da7f
  • cl0500000382
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b2719730x
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)823227793
  • pebco1118489500

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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