The Resource Rethinking prestige branding : secrets of the ueber-brands, Wolfgang Schaefer and J.P. Kuehlwein

Rethinking prestige branding : secrets of the ueber-brands, Wolfgang Schaefer and J.P. Kuehlwein

Label
Rethinking prestige branding : secrets of the ueber-brands
Title
Rethinking prestige branding
Title remainder
secrets of the ueber-brands
Statement of responsibility
Wolfgang Schaefer and J.P. Kuehlwein
Creator
Contributor
Author
Subject
Language
eng
Summary
What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's? This book uncovers the formula for what drives the success of great luxury brands. It offers a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally. With insights from interviews with 50 premium brand experts and over 100 case studies, it will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick. --
Assigning source
Edited summary from book
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.S392 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Rethinking prestige branding : secrets of the ueber-brands, Wolfgang Schaefer and J.P. Kuehlwein
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 237-245) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands
Control code
ocn909542422
Dimensions
unknown
Extent
1 online resource (xiv, 254 pages)
File format
unknown
Form of item
online
Isbn
9780749470043
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 11016fa7-6d1f-4405-86f2-3d8a91e59730
  • cl0500000601
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b34154164
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)909542422
  • pebcs0749470046

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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