The Resource Rethinking public relations : PR propaganda and democracy, Kevin Moloney

Rethinking public relations : PR propaganda and democracy, Kevin Moloney

Label
Rethinking public relations : PR propaganda and democracy
Title
Rethinking public relations
Title remainder
PR propaganda and democracy
Statement of responsibility
Kevin Moloney
Creator
Subject
Language
eng
Summary
"Rethinking Public Relations second edition builds on the first edition with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today - its relationship with democracy - and finds a balance of advantages and disadvantages which leaves a residue of concern. The text sustains the view that PR is weak propaganda and argues that the most effective way to counter its negative effects is for all organisations and groups to have an effective PR 'voice', so that all can be heard and then supported or rejected by the public. Moreover, these 'voices' have to be scrutinised in a PR-saturated society by a more independent and competitive media, and by PR-wary citizens and consumers." "This exciting new edition challenges the conventional thinking about public relations and expands and updates the arguments put forward in the previous edition. It is designed to appeal to final-year undergraduates, postgraduates and all those with an interest in public relations."--BOOK JACKET
Cataloging source
QU
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.M62 2006
Literary form
non fiction
Nature of contents
bibliography
Label
Rethinking public relations : PR propaganda and democracy, Kevin Moloney
Publication
Note
Previous edition "Rethinking public relations : the spin and the substance" published 2000
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • glg
Contents
A great Niagara of PR -- PR from top to bottom -- A future with PR -- PR and propaganda -- PR propaganda in the UK -- Can PR and democracy co-exist? -- Is PR damaging democracy? -- Ethics, social responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media matters -- The consequences of PR propaganda
Control code
000027186055
Dimensions
23 cm
Edition
2nd ed
Extent
228 p.
Isbn
9780415370615
Lccn
2005014613
Other control number
  • 9780415370615
  • 9780415370622
http://library.link/vocab/recordID
.b21951731
System control number
  • rm21533234
  • (OCoLC)60420977

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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