The Resource Rethinking public relations : the spin and the substance, Kevin Moloney

Rethinking public relations : the spin and the substance, Kevin Moloney

Label
Rethinking public relations : the spin and the substance
Title
Rethinking public relations
Title remainder
the spin and the substance
Statement of responsibility
Kevin Moloney
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
  • 659.2
  • 659.2
Index
index present
LC call number
HD59
LC item number
.M62 2000
Literary form
non fiction
Series statement
Routledge advances in management and business studies
Series volume
13
Label
Rethinking public relations : the spin and the substance, Kevin Moloney
Publication
Bibliography note
Includes bibliographical references (pages 184-192) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR
Control code
ocm50875164
Dimensions
unknown
Extent
1 online resource (ix, 196 pages)
Form of item
online
Isbn
9780203462508
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b33681685
Specific material designation
remote
System control number
  • (OCoLC)50875164
  • pebco0203462505

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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