The Resource Romancing the brand : how brands create strong, intimate relationships with customers, Tim Halloran

Romancing the brand : how brands create strong, intimate relationships with customers, Tim Halloran

Label
Romancing the brand : how brands create strong, intimate relationships with customers
Title
Romancing the brand
Title remainder
how brands create strong, intimate relationships with customers
Statement of responsibility
Tim Halloran
Creator
Subject
Language
eng
Summary
Consumers aren't just using brands; they are engaging in rich, complex, ever-changing relationships, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brands they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? Branding expert, Tim Halloran, reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, he shares the secrets behind establishing a mutually beneficial "romance." Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, this book arms you with an arsenal of classic and emerging marketing tools--such as benefit laddering and word-of-mouth marketing--that make best-in-class brands so successful. --
Assigning source
Edited summary from book
Cataloging source
DLC
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Romancing the brand : how brands create strong, intimate relationships with customers, Tim Halloran
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on
Control code
ocn863100783
Edition
First edition
Extent
1 online resource
Form of item
online
Isbn
9781118828977
Lccn
2013046003
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
72c86e68-5ee2-4151-b591-afea23133d6b
http://library.link/vocab/recordID
.b29640106
Specific material designation
remote
System control number
  • (OCoLC)863100783
  • pebcs1118828968

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...