The Resource Sales promotion : how to create, implement & integrate campaigns that really work, Roddy Mullin

Sales promotion : how to create, implement & integrate campaigns that really work, Roddy Mullin

Label
Sales promotion : how to create, implement & integrate campaigns that really work
Title
Sales promotion
Title remainder
how to create, implement & integrate campaigns that really work
Statement of responsibility
Roddy Mullin
Creator
Subject
Language
eng
Related
Cataloging source
UMI
Dewey number
658.8/2
Illustrations
illustrations
Index
index present
LC call number
HF5438.5
LC item number
.C86 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Sales promotion : how to create, implement & integrate campaigns that really work, Roddy Mullin
Publication
Note
"Based on the original work by Julian Cummins and Roddy Mullin."
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion
Control code
ocn832740282
Dimensions
unknown
Edition
5th ed
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780749460051
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000204
http://library.link/vocab/recordID
.b25083612
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)832740282
  • pebco0749460059

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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