The Resource Secrets of the Superbrands : Fashion

Secrets of the Superbrands : Fashion

Label
Secrets of the Superbrands : Fashion
Title
Secrets of the Superbrands
Title remainder
Fashion
Contributor
Film director
Narrator
Subject
Genre
Language
eng
Summary
They're out to get you. Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex?
Cataloging source
UtOrBLW
Characteristic
representational
Date time place
Originally produced by BBCActive in 2011
Label
Secrets of the Superbrands : Fashion
Publication
Note
Title from title frames
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1060126
Dimensions
unknown
Extent
1 online resource (1 streaming video file, approximately 52 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1060126
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b31843888
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
kanopy60127
System details
Mode of access: World Wide Web. System requirements: Adobe Flash Player
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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