The Resource Selling James Bond : product placement in the James Bond films, by Tanya Nitins ; [foreword by Robert Weiner]

Selling James Bond : product placement in the James Bond films, by Tanya Nitins ; [foreword by Robert Weiner]

Label
Selling James Bond : product placement in the James Bond films
Title
Selling James Bond
Title remainder
product placement in the James Bond films
Statement of responsibility
by Tanya Nitins ; [foreword by Robert Weiner]
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • Through extensive content analysis of the official James Bond film series, as well as utilising directors' commentary and industry reports, this book illustrates the strong impact specific cultural and historical events have had on the practice of product placement in the series. In doing so, it provides an exciting and in-depth 'behind the scenes' look at the James Bond film series, and its complicated and sometimes contentious history of product placement. In the process, it charts the gradual emergence of product placement from the more traditional background shot to becoming so embedded in the actual film narrative that they have become simply yet another method for filmmakers to produce cultural meaning."--Publisher's description
  • "The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, and in the James Bond films in particular. Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series - charting the progression of the practice and drawing direct correlations to significant cultural and historical events that impacted upon the number and types of products incorporated into the series. While primarily a financial arrangement, it is also important that the practice of product placement be examined and understood in relation to these cultural contexts, an area of research so far largely ignored by academic study
Cataloging source
N$T
Dewey number
658.82
Illustrations
illustrations
Index
index present
LC call number
PN1995.9.J3
LC item number
N58 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Selling James Bond : product placement in the James Bond films, by Tanya Nitins ; [foreword by Robert Weiner]
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 133-144) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: "My name is Bond, James Bond" -- The business of product placement -- Celebrity as commodity/commodity as celebrity -- Gaze and consumption -- The evolution of Bond -- Brand rivalry -- Technology and gadgetry -- Gadgets and product placement -- The global brand of Bond -- "Too much, Mister Bond?"
Control code
ocn829714454
Dimensions
unknown
Extent
1 online resource (xvii, 150 pages)
File format
unknown
Form of item
online
Isbn
9781443833219
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
70dfa014-d9f7-44d7-8836-80a2fce9669d
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b28710034
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)829714454
  • pebco1443833215

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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