The Resource Share this too : more social media solutions for PR professionals, Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington

Share this too : more social media solutions for PR professionals, Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington

Label
Share this too : more social media solutions for PR professionals
Title
Share this too
Title remainder
more social media solutions for PR professionals
Statement of responsibility
Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington
Contributor
Subject
Language
eng
Summary
This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry
Cataloging source
DLC
Dewey number
659.20285/4678
Index
index present
LC call number
HD59
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Share this too : more social media solutions for PR professionals, Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister
Control code
ocn852031642
Extent
1 online resource
Form of item
online
Isbn
9781118676868
Lccn
2013027307
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 82a53a76-7d7a-4063-841b-9ce9c0b45ed2
  • cl0500000364
Publisher number
EB00067095
http://library.link/vocab/recordID
.b29958623
Specific material designation
remote
System control number
  • (OCoLC)852031642
  • pebcs1118676866

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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