The Resource Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community, Allyson Kapin, Amy Sample Ward, (electronic resource)

Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community, Allyson Kapin, Amy Sample Ward, (electronic resource)

Label
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community
Title
Social change anytime everywhere
Title remainder
how to implement online multichannel strategies to spark advocacy, raise money, and engage your community
Statement of responsibility
Allyson Kapin, Amy Sample Ward
Creator
Contributor
Subject
Language
eng
Summary
"The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
659.2/8802854678
Index
index present
LC call number
HD62.6
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community, Allyson Kapin, Amy Sample Ward, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why are online and mobile channels so important to nonprofits today? -- Guiding principles for anytime everywhere -- Advocacy for anytime everywhere -- Fundraising anytime everywhere -- Community building anytime everywhere -- Multichannel strategies in action -- Equipping your organization for anytime everywhere -- Transitioning to anytime everywhere -- Conclusion: disrupting the nonprofit sector
Control code
ocn814982233
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781299241848
Lccn
2012043803
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 297038d8-bec0-43dd-a0fc-686c17b2d58b
  • 455434
Publisher number
EB00058896
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b28602729
Reformatting quality
unknown
Specific material designation
remote
System control number
  • (OCoLC)814982233
  • pebco1118331575

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...