The Resource Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar

Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar

Label
Sony targets laptop consumers in China : segment global or local?
Title
Sony targets laptop consumers in China
Title remainder
segment global or local?
Statement of responsibility
Kent Grayson & Sachin Waikar
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is country-specific and product-specific. The other is a global segmentation study, which covers all regions and all of Sony's many consumer electronics. Which segmentation study should the manager rely on - or is there a way to rely on both? After deciding which study is best, which consumer should the manager target, and with what position?
Member of
Cataloging source
StDuBDS
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar
Publication
Note
Originally Published in: Grayson, K., & Waikar, S. (2011). Sony Targets Laptop Consumers in China: Segment Global or Local? (case revised 05/04/2012). 5-311-500. Evanston, IL: Kellogg School of Management
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385841
Extent
1 online resource
Form of item
online
Isbn
9781473977358
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34878324
Specific material designation
remote
System control number
sage9781473977358

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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