The Resource Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu, Darren McColl

Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu, Darren McColl

Label
Storyscaping : stop creating ads, start creating worlds
Title
Storyscaping
Title remainder
stop creating ads, start creating worlds
Statement of responsibility
by Gaston Legorburu, Darren McColl
Creator
Contributor
Author
Subject
Language
eng
Summary
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the bra
Cataloging source
N$T
Dewey number
659.1
Index
index present
LC call number
HF5823
LC item number
.L44 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu, Darren McColl
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn869818253
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781118871232
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 568602
  • 75d97ccb-e80b-457f-b7d4-79b68471c469
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b29722184
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)869818253
  • pebcs1118871235

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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