The Resource Storytelling : branding in practice, Klaus Fog ... [et al.]

Storytelling : branding in practice, Klaus Fog ... [et al.]

Label
Storytelling : branding in practice
Title
Storytelling
Title remainder
branding in practice
Statement of responsibility
Klaus Fog ... [et al.]
Creator
Subject
Language
eng
Member of
Additional physical form
Also available in print
Cataloging source
OCoLC
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
F6413 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Storytelling : branding in practice, Klaus Fog ... [et al.]
Publication
Note
"First ed. published 2001 as Storytelling : Branding i praksis"--T.p. verso
Bibliography note
Includes bibliographical references (244-246) and index
http://library.link/vocab/branchCode
  • net
Color
multicolored
Contents
Part 1: Branding Through Storytelling -- Branding Through Storytelling -- Part One: The Toolbox -- Front matter -- The Four Elements of Storytelling -- Storytelling in Business -- The Company Core Story -- Authentic Raw Material for Storytelling -- Part Two: Storytelling Applied -- Front matter -- Storytelling as a Management Tool -- Storytelling in Advertising -- When Storytelling Becomes Dialogue -- The Media as a Storytelling Partner -- Tearing Down the Walls
Control code
000048776328
Dimensions
unknown
Edition
2nd ed
Extent
1 online resource (254 p.)
Isbn
9783540883487
Other physical details
ill
http://library.link/vocab/ext/overdrive/overdriveId
978-3-540-88348-7
http://library.link/vocab/recordID
.b26201215
Specific material designation
remote
System control number
  • (OCoLC)729863668
  • EBL3540883487
System details
  • Mode of access: World Wide Web
  • System requirements: Internet connectivity, World Wide Web browser, and Adobe Acrobat reader

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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