The Resource Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott

Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott

Label
Strategic advertising management
Title
Strategic advertising management
Statement of responsibility
Larry Percy, John R. Rossiter, Richard Elliott
Creator
Contributor
Subject
Language
eng
Cataloging source
BDS
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
LC call number
  • HF5438.5
  • HF5823
LC item number
  • .P475 2001
  • .P38 2001
Literary form
non fiction
Label
Strategic advertising management, Larry Percy, John R. Rossiter, Richard Elliott
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • net
  • glg
Control code
000022831437
Dimensions
25 cm
Extent
xxi, 288 p., [12] p. of plates
Isbn
9780198782322
Isbn Type
(pbk.)
Lccn
2001273433
Other physical details
ill. (some col.)
http://library.link/vocab/recordID
.b20144866
System control number
  • 22831437lw
  • (OCoLC)46651888

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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