The Resource Strategic planning for public relations, Ronald D. Smith

Strategic planning for public relations, Ronald D. Smith

Label
Strategic planning for public relations
Title
Strategic planning for public relations
Statement of responsibility
Ronald D. Smith
Creator
Subject
Language
eng
Summary
"Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout. This second edition offers new examples and updates on research, and provides new discussion on critical topics in today's public relations practice, including stereotyping and statistics." "As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to it specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework."--BOOK JACKET
Cataloging source
DLC
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HM1221
LC item number
.S77 2004
Literary form
non fiction
Nature of contents
bibliography
Label
Strategic planning for public relations, Ronald D. Smith
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 412-421) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Phase one: formative research -- Step 1: analyzing the situation -- Step 2: analyzing the organization -- Step 3: analyzing the publics -- Phase two: strategy -- Step 4: establishing goals and objectives -- Step 5: formulating action and response strategies -- Step 6: developing the message strategy -- Phase three: tactics -- Step 7: selecting communication tactics -- Step 8: implementing the strategic plan -- Phase four: evaluative research -- Step 9: evaluating the strategic plan
Control code
ocn351812216
Dimensions
unknown
Edition
3rd ed
Extent
1 online resource (xix, 436 pages)
File format
unknown
Form of item
online
Isbn
9780203891186
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
208448
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35393403
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)351812216
  • pebco020389118X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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