The Resource Strategic positioning in voluntary and charitable organizations, Celine Chew

Strategic positioning in voluntary and charitable organizations, Celine Chew

Label
Strategic positioning in voluntary and charitable organizations
Title
Strategic positioning in voluntary and charitable organizations
Statement of responsibility
Celine Chew
Creator
Subject
Language
eng
Summary
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures
Member of
Cataloging source
N$T
Dewey number
658.4/012
Illustrations
illustrations
Index
index present
LC call number
HD62.6
LC item number
.C495 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Routledge studies in the management of voluntary and non-profit organizations
Series volume
12
Label
Strategic positioning in voluntary and charitable organizations, Celine Chew
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 233-247) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Book Cover; Title; Copyright; Contents; List of Illustrations; List of Abbreviations; Foreword; Acknowledgments; 1 Strategic Positioning, the Voluntary and Charitable Sector, and Public Services; 2 Strategic Positioning, Strategic Position, and Positioning Strategy; 3 Conceptualizing Charitable Sector and Charitable Activities; 4 Research Methodology; 5 Mapping the Positioning Activities of Charitable Organizations; 6 Process, Anatomy of Positioning Strategy, and Influencing Factors; 7 Towards an Integrating Model of Influencing Factors; 8 Implications and Future Development
Control code
ocn352875027
Dimensions
unknown
Extent
1 online resource (xviii, 259 pages)
File format
unknown
Form of item
online
Isbn
9780203871508
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35393464
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)352875027
  • pebco0203871502

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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