The Resource Successfully doing business/marketing in Eastern Europe, by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak

Successfully doing business/marketing in Eastern Europe, by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak

Label
Successfully doing business/marketing in Eastern Europe
Title
Successfully doing business/marketing in Eastern Europe
Statement of responsibility
by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Dewey number
330.947
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF1532.7
LC item number
.S89 2008
Literary form
non fiction
Nature of contents
  • bibliography
  • handbooks
Series statement
Routledge studies in international business and the world economy
Series volume
46
Label
Successfully doing business/marketing in Eastern Europe, by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Contents: Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- Regional economic and marketing structure / V.H. Manek Kirpalani -- Consumer behavior / L. Garbarski -- Industrial policy / A. Nowak and V.H. Manek Kirpalani -- Marketing evolution in transition economies / R. Glowacki and G. Karasiewicz -- Education evolution : the case of Leon Kozminski Academy of Entrepreneurship and Management / L. Garbarski -- Product cases from Eastern Europe / V.H. Manek Kirpalani and Leon Kozminski -- The Stockmann Department Store penetration of Russia / H. Seristo -- NK Cables invades Eastern Europe / Peter Gabrielsson and Mika Gabrielsson -- Shadow economy : the Hungarian case / Istvan Molnar and Pal Belyo
Control code
000043173989
Dimensions
24 cm
Extent
xvi, 226 p.
Isbn
9780203885703
Isbn Type
(ebk)
Lccn
2008025405
Other physical details
ill., map
http://library.link/vocab/recordID
.b23479280
System control number
  • md23479280
  • (OCoLC)227922549

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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