The Resource Supermarket persuasion : what marketers know, a production of Learning Seed, (videorecording)

Supermarket persuasion : what marketers know, a production of Learning Seed, (videorecording)

Label
Supermarket persuasion : what marketers know
Title
Supermarket persuasion
Title remainder
what marketers know
Statement of responsibility
a production of Learning Seed
Contributor
Subject
Language
eng
Summary
Take a video trip to a supermarket to observe what marketers know about consumer behaviour. Viewers learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. Explore how every detail of a store, from the size of the shopping carts to the colour balance of the lighting in the produce department, is a marketing tactic. Viewers learn about continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins and much more
Cataloging source
AU@
Characteristic
videorecording
Credits note
Written by Jeffrey Schrank
Dewey number
640.73
Language note
In English
Runtime
24
Target audience
adult
Technique
live action
Label
Supermarket persuasion : what marketers know, a production of Learning Seed, (videorecording)
Publication
Note
  • Includes an interactive menu and scene access
  • Distributed by Marcom Projects
  • Teacher guide available on www.marcom.com.au
  • Product Code 6LSSP
Accompanying material
teacher guide
http://library.link/vocab/branchCode
  • mel
Control code
000041372439
Dimensions
4 3/4 in. +
Extent
1 videodisc (DVD) (ca. 24 min.)
Other physical details
sd., col.
Publisher number
6LSSP
http://library.link/vocab/recordID
.b25606256
System control number
  • tl25606256
  • (OCoLC)225190299
System details
DVD-R; region 4; PAL

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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