The Resource Survive, exploit, disrupt : action guidelines for marketing in a recession, Peter Steidl

Survive, exploit, disrupt : action guidelines for marketing in a recession, Peter Steidl

Label
Survive, exploit, disrupt : action guidelines for marketing in a recession
Title
Survive, exploit, disrupt
Title remainder
action guidelines for marketing in a recession
Statement of responsibility
Peter Steidl
Creator
Subject
Language
eng
Summary
This book is a comprehensive guide to marketing in a recession. The author looks at several techniques companies can employ to build a solid recession proof strategy that will ensure both survival and growth in an economic downturn
Cataloging source
ANL
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Mindshare strategy-applied
Label
Survive, exploit, disrupt : action guidelines for marketing in a recession, Peter Steidl
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. Challenges and opportunities -- Part I. Strategic considerations -- 2. The myth of spending your way out of a recession -- 3. Survivor: aligning marketing strategies with the emerging operating environment -- 3.1. Understanding the scale and scope of change -- 3.2. Strategies for dealing with changes in habitual buying -- 3.3. Strategies for dealing with changes in trade-off decisions -- 4. Exploiter: strategies that deliver incremental lumpy growth -- 5. Disrupter: reinventing the business -- 6. Moving into action mode -- Part II. Action guidelines -- Actions for survivors -- Action 1: Build an early warning system -- Action 2: Conduct a touchpoint audit -- Action 3: Use brand vision archetypes to focus your strategy -- Actions for exploiters: opportunism as the engine of growth -- Action 4: Use speed and flexibility to beat scale -- Action 5: Establish a strategy review board -- Action 6: Explore icon brand opportunities -- Actions for disrupters: reinventing the business -- Action 7: Build scenarios of the future -- Action 8: Explore value-chain opportunities -- Brand vision archetypes: a brand is an experience, not a set of descriptive attributes
Control code
000043794642
Dimensions
21 cm
Extent
xii, 211 p.
Isbn
9781742169378
Isbn Type
(pbk.)
Other physical details
ill.
http://library.link/vocab/recordID
.b23591857
System control number
js23591857

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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