The Resource Sweat equity : inside the new economy of mind and body, Jason Kelly

Sweat equity : inside the new economy of mind and body, Jason Kelly

Sweat equity : inside the new economy of mind and body
Sweat equity
Title remainder
inside the new economy of mind and body
Statement of responsibility
Jason Kelly
  • "Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--
  • "This book will take a look inside those companies and what has made them so successful"--
Member of
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
Dewey number
index present
LC call number
  • HB615
  • HB615
LC item number
.K3955 2016e
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Sweat equity : inside the new economy of mind and body, Jason Kelly
Bibliography note
Includes bibliographical references and index
  • net
Carrier category
online resource
Carrier category code
Carrier MARC source
Content category
Content type code
Content type MARC source
  • Epigraph; Title page; Copyright; Dedication; Acknowledgments; Introduction: Take Your Gym to Work; Notes; Chapter 1 Money Moves; Notes; Chapter 2 On Location; Notes; Chapter 3 Barry and the Art of Boutique Fitness; Notes; Chapter 4 Mob Rules; Notes; Chapter 5 Dress the Part; Notes; Chapter 6 Looking for Meaning; Notes; Chapter 7 Charity Case; Notes; Chapter 8 Work and Working Out; Notes; Chapter 9 Mary's Merry Marathons; Notes; Chapter 10 Money on the Run; Notes; Chapter 11 The Man Makes the Shoe; Notes; Chapter 12 The Money in Color; Notes; Chapter 13 The Guts; Notes; Conclusion
  • Introduction: Take Your Gym to Work -- Money Moves -- On Location -- Barry and the Art of Boutique Fitness -- Mob Rules -- Dress the Part -- Looking for Meaning -- Charity Case -- Work and Working Out -- Mary's Merry Marathons -- Money on the Run -- The Man Makes the Shoe -- The Money in Color -- The Guts
  • About the AuthorIndex; EULA
Control code
1 online resource
Form of item
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Media MARC source
Media type code
Specific material designation
System control number
  • (OCoLC)944014258
  • safari1118914597

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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