The Resource Sweat equity : inside the new economy of mind and body, Jason Kelly

Sweat equity : inside the new economy of mind and body, Jason Kelly

Label
Sweat equity : inside the new economy of mind and body
Title
Sweat equity
Title remainder
inside the new economy of mind and body
Statement of responsibility
Jason Kelly
Creator
Author
Subject
Language
eng
Summary
  • "Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running--once a fringe hobby--became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide"--
  • "This book will take a look inside those companies and what has made them so successful"--
Member of
Action
ebrary
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
Dewey number
338.7/616130973
Index
index present
LC call number
  • HB615
  • HB615
LC item number
.K3955 2016e
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Bloomberg
Label
Sweat equity : inside the new economy of mind and body, Jason Kelly
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Epigraph; Title page; Copyright; Dedication; Acknowledgments; Introduction: Take Your Gym to Work; Notes; Chapter 1 Money Moves; Notes; Chapter 2 On Location; Notes; Chapter 3 Barry and the Art of Boutique Fitness; Notes; Chapter 4 Mob Rules; Notes; Chapter 5 Dress the Part; Notes; Chapter 6 Looking for Meaning; Notes; Chapter 7 Charity Case; Notes; Chapter 8 Work and Working Out; Notes; Chapter 9 Mary's Merry Marathons; Notes; Chapter 10 Money on the Run; Notes; Chapter 11 The Man Makes the Shoe; Notes; Chapter 12 The Money in Color; Notes; Chapter 13 The Guts; Notes; Conclusion
  • Introduction: Take Your Gym to Work -- Money Moves -- On Location -- Barry and the Art of Boutique Fitness -- Mob Rules -- Dress the Part -- Looking for Meaning -- Charity Case -- Work and Working Out -- Mary's Merry Marathons -- Money on the Run -- The Man Makes the Shoe -- The Money in Color -- The Guts
  • About the AuthorIndex; EULA
Control code
ocn944014258
Extent
1 online resource
Form of item
online
Isbn
9781118914601
Lccn
2016011198
Media category
computer
Media MARC source
rdamedia
Media type code
n
http://library.link/vocab/ext/overdrive/overdriveId
b39130e9-6114-4556-8f46-93e4e113486b
http://library.link/vocab/recordID
.b36483813
Specific material designation
remote
System control number
  • (OCoLC)944014258
  • safari1118914597

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...