The Resource Tactical SEO : the theory and practice of search marketing, Lee Wilson

Tactical SEO : the theory and practice of search marketing, Lee Wilson

Label
Tactical SEO : the theory and practice of search marketing
Title
Tactical SEO
Title remainder
the theory and practice of search marketing
Statement of responsibility
Lee Wilson
Title variation
Tactical Search Engine Optimization
Creator
Author
Subject
Language
eng
Summary
Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses
Cataloging source
UMI
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Tactical SEO : the theory and practice of search marketing, Lee Wilson
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • List of Figures and Tables; About the Author; Acknowledgements; 01 Re-evaluating SEO; What is SEO?; What is dated SEO?; Why does SEO matter?; Understanding the value of earning results; 02 Understanding Google; The fundamentals of the Google ethos; The symbiotic nature of Google and SEO; Your SEO Google checklist; Why other search engines matter; 03 The restraints of process-driven SEO and the value of opportunity; Understanding the restraints of process-driven SEO; Understanding and implementing organic search marketing; Identifying, amplifying and implementing opportunity
  • 04 Supporting longevity with search ripplesLong-term vs short-term mentality; Long term vs short term ; Creating a balanced SEO strategy -- combining long-term and short-term tactics; An understanding of ripples in search; Practical examples of ripple creation; 05 Thinking about SEO in terms of value rather than ROI; Why value always comes first; A by-product approach to delivering ROI from SEO; Sector-specific case studies -- ROI from value; 06 Creating a value checklist for SEO; What is a value checklist?; Your step-by step-creation guide; 07 Building SEO expertise in-house vs outsourcing
  • Questions you should askBuilding vs outsourcing decision tree; 08 Evaluating success in search marketing; Thinking outside the medium; Search metrics that matter; Creating your longer term search calendar; 09 Planning for the future; Understanding the constants of search marketing; Recognizing the trends for change; Knowing whether your SEO is working; Putting your contingency plan in place ; Index
Control code
ocn957278928
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780749478001
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000772
  • ff39c7ba-d17a-4803-81db-9a3250783f76
http://library.link/vocab/recordID
.b36482018
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)957278928
  • safari0749477997

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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