The Resource Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Title
Taking brand initiative
Title remainder
how companies can align strategy, culture, and identity through corporate branding
Statement of responsibility
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Creator
Contributor
Subject
Language
eng
Summary
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.H38 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Publication
Note
"Reputation Institute publications"--Jacket
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 247-249) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
ocn228417358
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xix, 266 pages)
File format
unknown
Form of item
online
Isbn
9780470245361
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
e41d54e8-1417-454e-ade0-1586cf754c4e
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b23158402
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)228417358
  • acaebk0470245360

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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