The Resource Television and new media : must-click tv, Jennifer Gillan

Television and new media : must-click tv, Jennifer Gillan

Label
Television and new media : must-click tv
Title
Television and new media
Title remainder
must-click tv
Statement of responsibility
Jennifer Gillan
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
791.45/750973
Index
index present
LC call number
PN1992.3.U5
LC item number
G55 2011
Literary form
non fiction
Nature of contents
bibliography
Label
Television and new media : must-click tv, Jennifer Gillan
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion
Control code
000045263860
Dimensions
24 cm
Extent
313 p.
Isbn
9780415802376
Lccn
2010001331
http://library.link/vocab/recordID
.b24837738
System control number
  • tl24837738
  • (OCoLC)368025074

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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