The Resource The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West

The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West

Label
The Routledge companion to advertising and promotional culture
Title
The Routledge companion to advertising and promotional culture
Statement of responsibility
edited by Matthew P. McAllister, Emily West
Contributor
Editor
Subject
Language
eng
Summary
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media pro
Cataloging source
N$T
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.R6788 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Historical perspectives -- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross -- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn -- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole -- Cultivating the romance of place : marketing as popular geography / Richard K. Popp -- Political economy -- Regulating integrated advertising / Christina Spurgeon -- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy -- Media buying : the new power of advertising / Joseph Turow -- Globalization -- The advertising industry in Latin America : a regional portrait / John Sinclair -- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng -- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez -- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk -- Audiences as labor, consumers, interpreters, fans -- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen -- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein -- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes -- Identities -- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy -- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika -- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton -- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott -- Social institutions -- The new refeudalization of the public sphere / Jamie Warner -- Rate your knowledge: the branded university / Sarah Banet-Weiser -- Now hear this : the state of promotion and popular music / Devon Powers -- Property porn : an analysis of online real estate advertising / Jacqueline Botterill -- Everyday life -- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold -- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury -- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein -- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes -- The environment -- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen -- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern -- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor
Control code
ocn827948594
Dimensions
unknown
Extent
1 online resource (xix, 464 pages)
File format
unknown
Form of item
online
Isbn
9780203071434
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b28177836
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)827948594
  • pebco0203071433

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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