The Resource The Routledge handbook of tourism marketing, edited by Scott McCabe

The Routledge handbook of tourism marketing, edited by Scott McCabe

Label
The Routledge handbook of tourism marketing
Title
The Routledge handbook of tourism marketing
Statement of responsibility
edited by Scott McCabe
Contributor
Author
Editor
Subject
Genre
Language
eng
Summary
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"--
Member of
Assigning source
Provided by publisher
Cataloging source
EBLCP
Dewey number
  • 910.68
  • 910.68/8
Illustrations
illustrations
Index
index present
LC call number
G155.A1
LC item number
R69 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
Series statement
Routledge handbooks
Label
The Routledge handbook of tourism marketing, edited by Scott McCabe
Publication
Copyright
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1. Tourism marketing theory: paradigms and perspectives -- Part 2. Macromarketing and tourism -- Part 3. Strategic issues in tourism -- Part 4. Advances in tourism marketing research -- Part 5. Tourist consumer behaviour -- Part 6. Micro-marketing issues in tourism -- Part 7. Destination marketing and branding issues -- Part 8. Social and digital media marketing issues in tourism -- Part 9. Reflections
Control code
ocn867928767
Dimensions
unknown
Extent
1 online resource (xxii, 575 pages)
Form of item
online
Isbn
9781317936190
Lccn
2013021847
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/recordID
.b33052992
Specific material designation
remote
System control number
  • (OCoLC)867928767
  • routledge1315858266

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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