The Resource The Secrets of Branding

The Secrets of Branding

Label
The Secrets of Branding
Title
The Secrets of Branding
Subject
Genre
Language
eng
Summary
Discover the secrets behind the brands recognised the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America {u2013} including the use of social media and augmented reality {u2013} Secrets of Branding shows how luxury brands are often {u2018}refreshed{u2019} to attract new generations of customers across the globe. It reveals the secret marketing tactics of some of the world{u2019}s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the do's and don'ts of brand development
Cataloging source
UtOrBLW
Date time place
Originally produced by BBCActive in 2014
Label
The Secrets of Branding
Publication
Note
Title from title frames
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1126578
Dimensions
unknown
Extent
1 online resource (8 streaming video files, approximately 400 minutes)
File format
unknown
Level of compression
unknown
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1126578
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b31843943
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
kanopy126579
System details
Mode of access: World Wide Web. System requirements: Adobe Flash Player
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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