The Resource The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena, Terry R. Bacon and David G. Pugh

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena, Terry R. Bacon and David G. Pugh

Label
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
Title
The behavioral advantage
Title remainder
what the smartest, most successful companies do differently to win in the B2B arena
Statement of responsibility
Terry R. Bacon and David G. Pugh
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
LC call number
HD58.7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena, Terry R. Bacon and David G. Pugh
Publication
Copyright
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- When the going gets tough
Control code
ocn960471445
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780814413135
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000792
http://library.link/vocab/recordID
.b35668982
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)960471445
  • pebcs0814413137

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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