The Resource The better mousetrap : brand invention in a media democracy, Simon Pont

The better mousetrap : brand invention in a media democracy, Simon Pont

Label
The better mousetrap : brand invention in a media democracy
Title
The better mousetrap
Title remainder
brand invention in a media democracy
Statement of responsibility
Simon Pont
Creator
Subject
Language
eng
Summary
"Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the one's that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking, I WANT that - but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. The Better Mousetrap gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies. From Google to the BBC, Apple to Nike, McDonalds to Cadbury, Simon Pont provides expert critique on how and why certain brands succeed in a world being redefined by digital media"--Provided by publisher
Cataloging source
YDXCP
Dewey number
658.8/27
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.P66 2013eb
Literary form
non fiction
Nature of contents
dictionaries
Label
The better mousetrap : brand invention in a media democracy, Simon Pont
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn816041250
Dimensions
unknown
Extent
1 online resource (x, 285 pages)
Form of item
online
Isbn
9780749466220
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 14451894-b431-409f-9b5a-95df28001c62
  • cl0500000201
http://library.link/vocab/recordID
.b35627487
Specific material designation
remote
System control number
  • (OCoLC)816041250
  • pebcs0749466227

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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